![]() ![]() Get Involved to Shape the Future of 3D Content in Advertising and RetailĪny company is welcome to join the Khronos Group for access to all Khronos initiatives and working groups under the Khronos proven processes and IP Framework - including the 3D Commerce Working Group. The Exploratory Group brings together more than 70 industry leading companies-including retailers, technology vendors and manufacturers-working together to build industry consensus on what standardization activities are most urgently required for ubiquitous 3D Commerce. ![]() Launched as a Khronos Exploratory Group in April 2019, 3D Commerce is now a Working Group under Khronos governance, created to align the industry for streamlined 3D content creation, management and display in online retail. ![]() Although 3D promises to be a powerful merchandising tool, the challenge today is that not all 3D content can be experienced consistently across platforms and devices, making both the production and consumption of 3D virtual products siloed, expensive and, ultimately, tough to scale. Virtual representations of products will be everywhere, including in ads, search results and the web using mobile, the Web, and Augmented Reality (AR) and Virtual Reality (VR) devices. ![]() 3D content is poised to become pervasive in retail. ![]()
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